通过产品生命周期、竞争态势矩阵、波士顿矩阵分析明确了设计的方向,通过价值工程分析对产品进行了改进。
Through an analysis of life period of product, competition state matrix and Boston matrix, the design direction is made clear and through value engineering analysis, product is well improved.
随后,本文综合运用SWOT分析法和波士顿矩阵分析法,提出了企业备选竞争战略,即差异化的市场开发、市场渗透战略。
The SWOT analysis model and large strategy matrix analysis method are used to analyze the competition strategy options the company should adopt, which is differential expansion strategy.
本文遵循产品组合理论、产品生命周期理论及波士顿矩阵理论,采用了理论联系实际、定量分析与定性分析相结合的方法。
The theories of the product composition, life cycle and Bostons matrix are followed. Theory study and investigate study are adopted and quantitative analysis is combined with qualitative analysis.
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