该论文的作者布雷特•佩尔汉姆、马修•麦仁伯格和约翰•琼斯得出结论说，发生这一现象是因为人们“偏爱那些和自身（如自己名字中的字母）有关的事物”。

Authors Brett Pelham, Matthew Mirenberg and John Jones concluded that the phenomenon occurs because people "prefer things that are connected to the self (for example, the letters in one's name)".

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