了解提高质量得分和修改最高每次点击费用的详情。
Learn to improve your Quality Score and edit your maximum CPC.
请记住：质量越高，每次点击费用就越低，反之亦然。
Remember: the higher the quality, the lower the CPC, and vice versa.
继向后的箭头显示，你可以提高转换率或降低平均每次点击费用。
Following the arrows backwards shows that you can either improve the conversion rate or reduce the average CPC.
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