核心客户关系管理(Key Customer Relationship Management)的理念实际上是市场细分的一种自然延伸,企业的资源有限,而其目标是企业价值最大化,在这种形势下,企业不得不将其重心放在那些能展...
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本文的研究旨在探讨一套适合与核心客户关系管理的客户价值评价方法，并着眼于企业应用需要，总结出一套行之有效的核心客户关系管理方法和实施手段。
This dissertation aims to build a model of customer value evaluation which is fit to the KCRM, and summarize a series of measures by thinking the enterprise's actual needs.
提出了证券行业在数据仓库的基础上实施客户关系管理，从而更好地了解客户需求，保持良好的客户关系，提高市场核心竞争力。
The article presents the application of customer relationship Management based on Data Warehouse in security trade for keeping good relationships with customers and promoting core competitive.
通过引入CRM客户关系管理的企业经营理念，介绍中国移动通信集团经营分析系统的建设背景及核心思想。
This article introduces the enterprise business idea of the CRM customer relations management and the construction background and the core idea of CMCC business analysis system.
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