家乐福在华扩张对我国超市行业影-北京理工大学现代远程教育河北师范大学校外学习中心 关键词 ：家乐福，本土超市，竞争策略 [gap=842]Keywords : Carrefour， Local Hypermarket，Competition strategy
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We propose that native supermarkets' proprietors should reduce consumer's cost from four aspects, integrating customer delivered value theory.
特别是在成本方面，文章又依据顾客让渡价值理论，提出本土超市应从消费者购买的货币、时间、精力和体力四方面降低成本。
参考来源 - 本土超级市场的营销战略与策略研究·2,447,543篇论文数据，部分数据来源于NoteExpress
虽然永辉等本土超市具有以上几种竞争优势，但是仍然存在有不足之处。
Although there are some competitive advantages about local supermarket, there is disadvantages also.
永辉等本土超市颇受中低消费阶层的青睐，而中低阶层在中国占相当大的数量，所以其客流量极广。
Local supermarket, such as Yonghui, is popular with middle or low-end consumer starter. And middle and low-end consumer take larger quantities in China, so there is so large customer flow volume.
在中国加入WTO以后，随着外资零售企业不断地涌入，我国本土超市开始承受越来越大的竞争压力。
After China's entry to the WTO, our local supermarket is under increasing competitive pressure from foreign-funded retail enterprises.
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