...餐饮企业；本土化营销策略；肯德基；必胜客 [gap=1107]Key words：multinational food companies; localized marketing strategy; KFC; pizza hut ...
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国际营销策略有多种选择，根据不同的市场环境，可以标准化营销策略为主，也可以本土化营销策略为主。
International marketing strategies have multiple choices. According to different market environments, it can both standardization oriented and localization oriented.
在本土化营销方面，快餐公司应该因地制宜，制定符合当地市场的本土化服务营销组合策略。
In the localization of marketing, Fast-food companies should adapt to local conditions and develop local portfolio strategy to meet the local market.
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