苏宁电器盈利质量与未来盈利能力分析-会计毕业论文-应届毕业生求职网 关键词：苏宁电器连锁集团股份有限公司；盈利质量；未来盈利能力 [gap=762]Key words：SUNING APPLIANCE CO.LTD；earnings quality；future earnings
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市盈率是投资者对企业未来盈利能力的评价，它的高低取决于企业未来的成长。
Market profit rate is the investors' evaluation about the enterprises' profiting ability. The high or low of it depends on the enterprises' future growth.
新的商业模式，意味着未来盈利能力将与市场周期更紧密地联系在一起，而与“看不见的手”之间的联系则更为松散。
The new business model means future profitability will be even more closely linked to the market's cycles and less to the invisible hand.
微观上，从评估业界的角度研究企业价值的问题，主要侧重于企业的公允价值类型，并着重强调企业价值是最终取决于企业的未来盈利能力。
From the microcosmic aspect, appraiser lay particular emphasis on the just and sound market value types of enterprises mainly, and emphasize that enterprise's value is the ability to make profit.
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