3、期望性产品（Expected Product）：符合购买者所期望的属性与状态。 4、延伸性产品（Augmented Product）：指迎合顾客需求而超越其期望水准之物品或服务。
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尤其是当客户对技术不是非常精通时，他们对最终产品的期望肯能会很大程度的超出现实的成本、时间进度和可行性。
Especially when the customer isn't very technical, their vision of the final system could be vastly out of touch with the realities of cost, schedule, and feasibility.
两家公司期望找到两架飞机的通用性以便共同销售他们的产品。
The manufacturers are hoping to find commonalities between the two aircraft so they can market the aircraft together.
期望提高开发组织的敏捷性、价值和革新能力，举例来说，新产品的开发、软件开发，新的服务生成。
The desire to improve the agility, value, and innovative capabilities of their development organization; e.g., new product development, software development, new service creation.
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