西班牙服装连锁品牌ZARA的诀窍是效率— 一种带有流行判断力的工作流程。
The key to the Spanish clothing chain is efficiency - with a side order of fashion sense.
基地位于加州的连锁品牌Forever 21去年引进了它的大号服装系列- Faith 21。
The chain Forever 21, which is based in California, introduced Faith 21, its larger-size line, last year.
这是因为员工——从仓储式会员制连锁零售店好市多(Costco Wholesale)的前台收银员到服装连锁零售店盖璞(gap)的销售助理——往往就是消费者与品牌之间首要也是唯一的互动对象。
That's because employees — from a front-end cashier at Costco Wholesale to a GAP sales associate — are often a consumer's first and only interaction with a brand.
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