服务可以被看作是产品的延伸部分,但是近年来,随着技术进步和激烈竞争的优胜劣汰,企业核心产品的差异化空间不断缩小,人们普遍对服务这个能为产品提供加值的要素产生了高度的重视。尤其是对于与有形商品相对的服务产品而言,服务差异化通常是一种更为重要的差异化手段。
...料网 关键词:联合行动、依存度、服务差异化、 汽车业 [gap=910]Key words: joint action, dependence, service differentiation, automo bile industry ...
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产品/服务差异化机会 Opportunity to Differentiate Products and Services
技术服务差异化 Diversity of Technology Service
服务差异化机会 Opportunity to Differentiate Products and Services
The income and contribution of service recovery based on customer satisfaction are given in terms of strategy. It mainly including the contributions to service quality, to service differentiation, to customer satisfaction and to employee’s diathesis, to enterprise’s benefit.
本文还从战略角度分析了服务补救的收益和贡献,主要包括对服务质量的贡献、对服务差异化的贡献、对顾客满意的贡献、对员工素质的贡献、对企业效益的贡献。
参考来源 - 基于顾客满意的服务补救效应及质量评价研究·2,447,543篇论文数据,部分数据来源于NoteExpress
论文重点研究了服务差异化战略在留学行业中的重要作用和实施措施。
The paper focuses on the service differentiation strategies in the study of the important role of industry and ways of implementation.
差异化战略的实施途径一般分为产品差异化、市场差异化、服务差异化和形象差异化四个方面。
The four path of actualizing differentiation strategy are: product difference, the market difference, the service difference and image difference.
“差异化战略”是将公司提供的产品或服务差异化,树立起一些全产业范围中具有独特性的东西。
"Differentiation strategy" is to provide the products or services of differences and establish some of the whole industry has a unique range of things.
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