最后，本文提出了提高城镇居民住宅市场有效购买力的措施及检验城镇居民住宅消费能力的数学模型。
Finally, the measures of improving the valid purchasing power of residence and the mathematics model which judge resident consume ability are put forward.
有效消费需求，不仅指有支付能力的消费需求，而且还指现实消费需求即实现在商品或服务购买上的消费需求。
Effective consume needs not only refer to consume needs of having the ability of payment, but also refer to practical consume needs, that is, the needs accomplish purchasing goods or service.
广告业公布的报告说：重新组织媒体的买主，寻找新的方式达到使消费者的接受能力更有效率的目的。
Ad industry publications report that as media buyers retool, there is receptivity to seeking new ways to reach the consumer more effectively.
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