有奖销售是指以赠送物品或发放奖品为促销诱因,以刺激消费者购买产品和扩大产品知名度的一种促销方法。消费者通过参加厂商组织的各种有奖销售活动,不仅得到了额外奖励,还在了解品牌和购买产品过程中感受到了乐趣。 有奖销售不仅可以激发消费者的购买欲望,还可以通过活动主题来强化产品形象,提高产品和品牌的知名度。一般来讲,厂商开辟新市场、推销新产品、更换新包装、鼓励重复购买,以及重大事件和节庆活动时,均适合运用有奖销售。
offer a premium with the sale of an item 有奖销售 on just grounds, to one's advantage and with restraint; with good reason, with advantage and with restraint 有理,有利,有...
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To solve the accountability problem of Legal Regulation of the Action of Premium Sale with an Additional Gift, we should combine the theoretical analysis on the unlawful premium sales and its relative meaning.
解决附赠式有奖销售行为的法律规制问题并且正确理解赠品的不正当性,应该结合附赠式有奖销售行为的不正当性含义及其相对性来分析法律责任形态及责任范围。
参考来源 - 附赠式有奖销售行为的法律规制研究In the second part I introduce legislation status about aleatory contract in China, including how to restrict aleatory contract such as insurance, lottery, gambling, sale with award, guess with award and so on, and the shortage in law about it.
第二部分介绍了我国目前关于射幸合同各种类型的立法现状,包括我国如何对保险、彩票、有奖销售、有奖竞猜、打赌和赌博等各种类型射幸合同进行规制及法律规定存在的不足。
参考来源 - 论射幸合同·2,447,543篇论文数据,部分数据来源于NoteExpress
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