企业架构组中不会存在任何一个客户，但是它有一个从信息技术到最终用户的间接的大型的广泛客户群。

Enterprise architecture group does not have one customer but have an indirect and large set of customers ranging from IT to end users.

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量化目标是基于客户、最终用户、组织和过程实现人员的需求的。

Quantitative objectives are based on the needs of the customer, end users, organization, and process implementers.

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对话式营销：通过社会计算与最终用户和客户进行约定，将营销从“撒大网”的沟通模式转换为成千上万的单独形式的对话。

Marketing as a conversation: Engagement with end users and customers through social computing, transforming marketing from broad-brush communication to thousands of individual conversations.

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