斯密解释说，这种竞争的最终受益者并非企业，而是以较低价格购买到较好产品的消费者。

The ultimate beneficiaries of this competition, Smith explained, are not businesses but consumers, who enjoy ever better products at ever lower prices.

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众所周知，摩尔定律认为，每隔18个月，数字技术的费用就会降低，最终将会导致超级电脑价格下降，成为广大消费者可负担得起的电器。

We knew that Moore's law, which states that the cost of digital technology reduces by a factor of two every 18 months, would eventually make super computers cheap enough for consumer applications.

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最终的价格增长会转移到消费者身上。

The eventual cost increases are passed on to consumers.

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In the second case, if both firms undercut each other, you end up with low prices, that's actually good for consumers but bad for firms.

在第二个案例中,如果两家企业互相削弱,最终会压低价格,这对消费者有利,但对企业不利

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