... Festivals and Special Days 各种节庆日 festivals and special events 旅游节庆 Festivals & Special Events Management 节日及特定会展管理 ...
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In section seven, the case study of China Chengdu International Peach Flower Festival is done through its history, development process, image, advertisement, brand extension and innovation, from which other festivals can learn lessons.
第七部分以中国成都国际桃花节为案例,对桃花节的发展状况、品牌化过程、品牌形象、品牌的传播与扩张、品牌的创新进行了研究,为其它旅游节庆活动的开展提供了借鉴意义。
参考来源 - 旅游节庆的品牌化研究Festivals and Special Events (FSE) is one of the hot topics and significant contents of the current development of tourism . It plays a great important role in promoting regin's economy, building city's image and refining traditonal culture.
旅游节庆对拉动地区经济、塑造城市形象、提炼传统文化起着重要的作用,是旅游业发展的重要内容和热点问题之一。
参考来源 - 旅游节庆策划研究And the professional exploitation should follow the Taoism—tourism Festival Integration Exploit Model.
专业性开发应遵从道教———旅游节庆综合开发模式。
参考来源 - 道家、道教文化在旅游节庆开发中的应用研究·2,447,543篇论文数据，部分数据来源于NoteExpress
第一部分是节庆与旅游节庆的理论探讨。
The frist part is about the theory discussion of festivals and tourism festivals.
旅游节庆能够在短时间内为举办地带来显著的经济、社会、文化效益。
Tourism festival brings remarkable economic, social and cultural benefits for destination in the short time.
本论文的基本结论是：● 旅游节庆是具有旅游价值的有组织的复合型节庆。
Solutions presented in the paper can be summarized as follows:o Tourism festival is an organized comprehensive festival that contains tourism value.
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