旅游经营者与管理者必须了解旅游者行为与旅游体验质量状况。
Tourism operators and managers have to understand the tourist behavior and the quality status of tourism experience.
旅游地网络口碑的数量、类型及旅游产品体验的特性影响着潜在旅游者的购前评价，进而影响其消费行为。
This paper proposes that IWOM number and type and tourists' professional knowledge influence tourists' pre-purchasing evaluation to goods and services and further influence their consumer behavior.
景区形象对旅游者出游前的目的地选择、游中的体验评价和游后行为倾向都有影响。
On the other hand, destination image is found to have significant impacts on tourists' destination choice, experience quality and behavioral intention.
应用推荐