同时初步探索了重庆都市旅游目的地品牌化及其品牌杠杆力的运用。
In addition, the paper discusses Chongqing tourist destination branding and the application of the power of brand's leverage.
旅游目的地品牌化是近年的热点研究问题，但是，到目前为止，旅游目的地品牌化内涵的界定一直缺乏一致性。
Tourism destination branding is a hot spot issue in recent years, but by now, definition of of tourism destination branding connotation lacks consistence.
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