国内地方特色旅游资源丰富，但缺乏品牌意识，导致成千上万的旅游景区景点都不具备完善的VI系统设计。

Domestic local characteristics rich tourist resources, but the lack of brand awareness, lead to hundreds of thousands of tourism scenic spots, does not have the perfect VI system design.

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景区景点名称频遭抢注，凸显我国法律对景区景点名称保护的不足，透露出现有的商标法保护模式很难胜任对旅游景区景点的保护。

Preemptive registering of trademark has frequently happened to the names of scenic spots, which exposes the deficiency of China's Trademark Law in protecting the spots and especially their names.

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所以系统的景区管理对于每一个旅游景点都是很有必要的。

So a systematic scenic spot management is necessary in every tourist attraction.

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