第三，旅游阴影区理论强调了旅游地形象建设的重要性。
The third, the theory about traveling shadow area emphasizes the importance of the construction of destination image.
随着旅游业的迅猛发展，旅游市场竞争日趋激烈，旅游地形象问题越来越受到理论界和业界人士的关注。
With the rapid development of tourism, the competition of tourist market is more violent. As the tourist destination, City must build up particular and vivid tourist identity.
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