一些品牌企业一味追求旅游+地产模式的困境中不能自拔，盲目复制缺乏主题诉求的主题公园比比皆是。
Some brand enterprise devotion to travel in the plight of real estate model cannot extricate oneself, blindly copy of the lack of theme appeal theme park is everywhere.
提升旅游资源的市场价值，提高景点、景区档次，打响品牌，增强旅游企业核心竞争力显得尤为迫切。
To enhance the market value of tourism resources, to advance the grade of sight spot and scenic spot, to build up the core competition are very important.
品牌是提高旅游企业竞争力的王牌。
Brand is the trump card of increasing the competitiveness of tourism enterprises.
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