旅游产品营销：概念、问题与案例，ISBN：9787040153293，作者：（英）A.V.西顿（A.V.Seaton），（英）M.M.班尼特（M.M.Bennett）编著；张俐俐，马晓秋主译
在这一背景下，城市旅游产品营销研究应运而生。
In this context, the research of city tourism product marketing.
在此基础上，以体验经济的相关理论为指导，进一步探讨了体育旅游产品的体验式营销策略。
Based on it, with experience economic relevant theories as guidance, it has probed into the experiencing marketing tactics of the sports tourism products further.
第二章到第五章运用市场营销组合策略分别对湖南旅游产品开发、定价、渠道、促销等四个面从理论到对策进行了详细论述。
The later chapters discuss in great detail the products pricing, place and promoting of the Human tourism from theory to tactics.
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