当一个新的品牌形象推出的时候，其实这些雷人的例子也展示了从不同视角去观察商标设计图像的重要性。
These examples also demonstrate the importance of obtaining alternate viewpoints on logo prototypes before a brand image is implemented.
Hearst出版公司新的创业公司Skiff是个例外，它的11.5英寸屏足够展示杂志设计的所有细节并且可以安放广告。
Skiff, a start-up spun out of Hearst, is a rare exception to this rule. Its 11.5-inch reader is large enough to show off all elements of a magazine’s design and accommodates advertising too.
如何展示一个新的创意？或许是设计者的最难的任务。
How to present a new idea is, perhaps, one of the designer's most difficult tasks.
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