了解和把握消费者的相互影响在新产品的扩散过程和参照群体的地位是成功营销战略的一个重要因素。
To understand the role of consumer behavior on the diffusion of new products and reference group is an important factor for a successful marketing strategy.
在新产品的市场扩散过程中，由于项目的不确定性，市场检查显得尤为重要。
During the process of market diffusion of new product, inspection on market plays a vital voce due to the uncertainty of projects.
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