新产品定价是企业定价的一个重要方面。新产品定价合理与否，不仅关系到新产品能否顺利地进入市场、占领市场、取得较好的经济效益，而且关系到产品本身的命运和企业的前途。新产品定价可采用撇脂定价法、渗透定价法和满意定价。
新产品的定价有撇脂定价、满意定价和渗透定价三种方法。
There are three main forms of pricing for new products, they are skimming pricing, contenting pricing and penetrating pricing.
定价可能有很复杂，产品经理都该知道这点，尤其是新产品面世。
Setting prices can be tricky, as product managers well know, especially when it comes to new product releases.
第一个公司创建了一个新类别，定义了一个新产品，带来了一项新技术，或利用一种新的销售策略确实有短期的定价能力。
The first company to create a category, define a new product, bring a new technology to a market, or exploit a novel distribution strategy does have short-term pricing power.
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