就航运企业文化构建的必要性、构建模式进行了探讨，并对构建过程中需要注意的问题提出了一些建议。
The necessity of constructing shipping enterprise culture, the constructing modes, as well as problems during culture constructing are expounded in this paper.
同一icm构建模式，不同语言有不同的表征，这是由于文化等语言外部认知因素造成的。
There are different representations of an ICM construction pattern in different languages, which result from different cognitive motivations.
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