与竞争对手相比，顾客购买该公司产品所获得 的整体顾客价值与所支付的整体顾客成本之间 的差额。

Customer's evaluation of the difference between all the benefits and all the costs of a marketing offer relative to those of competing offers.

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这种方法是在识别与优化企业核心过程的基础上对企业进行整体的重新设计，突出了企业对顾客价值的追加。

This method is to redesign the business process after the identification and optimization of the core process, which emphasizes the addition of customer value.

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如果顾客对于学费的价值也更加敏感，那么整体的影响就是学校必须提高损益平衡的最小经济规模。

If customers are becoming more sensitive to value for money and pricing, too, the overall effect is to raise the minimum scale for a school needed simply to break even.

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