企业对本行业的产品和市场要有整体概念，才能形成现代营销新观念。

Only with a overall conception of the products and markets in its own trade can an enterprise form a new morden marketing conception.

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在营销策略方面，推行专项整体营销、大客户营销、观念营销、品牌营销、多渠道营销等多种营销方案。

In marketing strategy, it could adopt the overall implementation of special marketing, big clients marketing, marketing concepts, brand marketing, multi-channel marketing and other marketing programs.

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