搜索引擎网站已经变成大众取得得信任息的窗户和开展网络营销的关紧渠道，搜索引擎网站优化(Search Engine Optimization，SEO)也被越来越多的网站和公司用户许可和看得起。
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这对于搜索引擎的优化以及提高网站的通用性都是非常重要的。
This is important for Search Engine Optimization as well as general usability of the website.
应用开发商必须通过传统搜索引擎优化自己的网站，将网站访问率转化为应用下载量。
Application developers should also optimize their websites for discovery through traditional search engines and then convert website visitors to application downloaders.
这将给网站的拥有者以及搜索引擎优化工作者带来新的挑战，因为他们需要将网站设计成更符合特定的搜索人群。
This could present a challenge to website owners and those in the search engine optimization field, who tailor websites to attract more traffic from specific queries.
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