正如善于自我调节的努力，该倡议正是在互联网公司寻求提高自身形象和尽可能规避立法的时候出现。

As with those efforts at self-regulation, this one came at a time when Internet companies were seeking to polish their image and potentially ward off legislation.

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社会力量参与新农村建设既是一种回报社会、扶贫济困的好形式，也是提高其自身形象的良好契机。

Social forces to participate in new rural construction is a kind of back to society, help the poor in good form, but also to improve its own image as a good opportunity.

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