汽车的销售网络(2)_读书频道_新浪网 这就叫做从“推动”(push)到“拉动”(pull)的转换。从一切强加给顾客,转换为扩大选择的范围、提高消费者的满意度(CS,CustomerSatisfaction)。 实际上在网络的销售中,不管生产厂商或服务提供商如何强加于顾客,选择的主动权始终在消费者手里
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通过提高消费者的价格感知公平或者减少复负面情绪,可以提高消费者的满意度和忠诚度。
To improve the customer satisfaction and loyalty, one method is to developing perceived price fairness and reducing negative emotions.
其结果是,可消除由泡沫发生而引起的售后服务的不利因素,从而提高产品的信赖性,提高消费者的满意度。
Consequently, the negative factor of after-sale services caused by foam occurrence can be eliminated so as to improve the credibility of product and degree of satisfaction of consumer.
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