(四)Howard-Sheth Model 5 Howard 和Sheth(1969)提出消费者决策模式(Consumer Decision Model， CDM)。
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广告是如何影响消费者购买决策的，前人对此提出了很多有价值的广告受众反应模式；
Former researchers have already brought forward many valuable models of audience's response on how advertisement influences the purchase decision of the consumers.
调查表明，安徽农村消费者消费决策多维化的特征，对当前大规模连锁零售的经营模式提出了挑战。
The research shows that the diversification of the consumer decision-making in rural areas of Anhui has been a challenge currently to the large-scaled chain retailing.
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