1.3.1.2描述性决策理论(descriptive decision theory) 期望效用理论和主观期望效用理论有一个共同的前提:决策者是一个完全理性的人, 决策是一个完全理性的过程。
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行为决策理论用行为科学的观点和方法,对人类的决策活动进行描述、解释和预测,它主要研究的是描述性决策理论。
Behavioral decision theory is used to describe, explain and forecast the human decision behavior using behavioral scientific view and method. It emphasizes on the study of descriptive decision theory.
主观期望效用理论对人的决策的描述性效度一直受到怀疑,越来越多的实证研究表明与主观期望效用理论的公理相背离。
The descriptive validity of subjective expected utility theory has been doubted all the time, more and more empirical research violates from the axioms of subjective expected utility theory.
前景理论是近几十年来一个优秀的关于风险下决策的描述性模型,它的出现是对预期效用理论的一个挑战,甚至可以说是对预期效用理论的一个替代。
Prospect theory is a very successful descriptive model about decision making under risk during recent several decades, it challenges the expected utility theory to fight, and even can substitute it.
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