其目的不仅仅是发现并成功的推销这种产品，而是制造各种障碍以防止竞争对手成为顾客慎重考虑的选择。

The goal is not only to find and successfully introduce such offerings but to create barriers that inhibit or prevent competitors from entering and becoming serious customer options.

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每个销售都有五个基本障碍：不需要，没有钱，不着急，没愿望，无信任- - -金克。金克拉，美国作家，著名推销员和励志演说家。

Every sale has five basic obstacles: no need, no money, no hurry, no desire, no trust — Zig Ziglar, American author, salesperson, and motivational speaker.

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