推荐营销就是建立在顾客忠诚的基础上,企业通过对顾客的引导让忠诚的顾客自发地为企业做营销,从而达到企业和顾客良好的感情沟通,实现以顾客为中心,顾客与企业之间的真实互动的一种营销方法。
她说,“最好的体验歌剧的方法是在舞台上,最好的采用口碑营销的方法是提出一个适当的推荐营销计划。”
She said, "the best way to experience opera is to see it on the stage, and the best way to use word of mouth is to put a referral marketing plan in place."
推荐营销的中心就是让人们开始向你推荐,要做到这一点,人们必须确切的知道你做什么产品或提供什么服务;
Central to the referral-marketing process is getting people to send you referrals. To do so, they must know exactly what you do–what product or service you provide or make;
这位同事需要哈格·里斯的一位客户提供一份热情洋溢的推荐信,好放到一个营销宣传册里。
His colleague needed one of Mr. Hargis's customers to furnish him with some glowing testimonial that he could spin into a marketing brochure.
应用推荐