“最终的结果不是看社会媒体对损益平衡表的贡献，而是看它怎样为市场工作服务。” 该公司市场营销和商业战略的高级副总裁Marty St. George说。

“The utility is not what it does to the bottom line but how it works as a marketing tool, ” says Marty St. George, senior vice president of marketing and commercial strategy.

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当你支付了账单，你不需要动损益表，仅简单地在试算平衡表帐上作同时减少30，000现金及递延费用的分录就可以了。

Then when you pay the bill, you don't touch the P&L, its simply a balance sheet entry that reduces Cash and reduces Accrued Expenses by $30,000.

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