该公司的股份表现糟糕，在过去12个月里其下跌速度为道琼斯可持续性媒体指数的两倍，大部分归咎于目前行情惨淡的印刷媒体对其进行的高曝光率。

The firm's shares have performed badly, falling twice as fast as the Dow Jones Stoxx media index over the past 12 months. That is mostly due to its high exposure to print media, which is struggling.

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病毒式营销描述那些鼓励个体之间相互传递营销信息，从而通过信息的曝光和影响创造指数级增长的策略。

Viral marketing describes any strategy that encourages individuals to pass on a marketing message to others, creating the potential for exponential growth in the message's exposure and influence.

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ASA曝光指数∶由美国国家标准学会规定，标明胶片对光的敏感程度的指数或感光速度。

ASA Exposure: Index or speed rating that denotes the film sensitivity, defined by the American National Standards Institution.

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