1996亚特兰大奥运会期间，“耐克”并非指定赞助商，但是它的广告还是遍布大街小巷。
In 1996, when the Olympics were staged in Atlanta, the city was plastered with ads by Nike, which was not a sponsor.
2000年的上半年，Google就开始出售“高级赞助商链接”：给每一个搜索指定简单的文字广告。
Early in 2000, Google sold "premium sponsored links" : simple text ads assigned to particular search terms.
参与方式一 专场：为某一家奥运赞助商在指定的地点和时间，策划举办一场高科技水平、豪华明星阵容的专场演唱会；
A participatory approach Specials: for a sponsor of the Olympic Games in a designated place and time, held a high-tech level of planning, the special luxury star concert;
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