“NONO族”，这个独具特色的名字来源于加拿大女作家娜奥米·克莱恩一本名叫《拒绝名牌》（No Logo）的书，书中揭示了当今世界不理性的消费状况，剖析了现代人奢华、铺张浪费的现象，对追求名牌以及拜金主义进行了批判。
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虹桥市场有许多儿童手表出售。拒绝了几款仿名牌之后，我正打算空手而归，这时我看到了一款蓝色塑料手表。
Hong Qiao was the market for children's watches. Having refused several Ming pai copies, I was leaving without buying when I saw a blue plastic one.
里德大学是为数不多的敢于拒绝《美国新闻》排名调查的名牌大学之一。
Reed is one of the few prominent colleges that dares to disdain to take part in the US News survey.
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