根据报刊发行量核查机构的数据，到9月份为止，美国报纸的销售6个月内下降4.6%。

Sales of US papers dropped by 4.6% in the six months to September, said the Audit Bureau of Circulations.

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虽然德国杂志和报纸的销售额也在下降，但是与英国或者美国相比，德国的这种下降显得更有规律，并且德国的销售额下降的起点要更高一些。

Sales of German magazines and newspapers are declining, but in a more orderly fashion than in Britain or America, and from a higher starting-point.

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关键词是效率、灵活性、股东价值、商业友好、创造财富、销售、影响力，以及报纸的发行量。

The words that have mattered are efficiency, flexibility, shareholder value, business-friendly, wealth generation, sales, impact and, in newspapers, circulation.

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