网站利用了媒体的能力来增强和扩展品牌

The site leverages the capabilities of the medium to enhance or extend the brand.

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当然，质量胜于数量，因此在社会网络上扩展品牌必须有策略地进行以最大化地获得机会并且不牺牲内容和交流。

Of course, quality trumps quantity, so extending a brand across the social Web must be done strategically to maximize opportunities without compromising content and communications.

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