被称作第五代媒体的手机媒体由于其本身的物理属性以及与互联网的紧密结合和其所具备的媒体特性决定了手机媒体广告在企业营销传播中有着重要的价值。
Because of its physics attribute and the connection with the Internet, the mobile phone medium which has been called the fifth generation medium has important value in the market communication.
奥运直接推动传统广告投放总量，提升网络媒体的广告价值，加速手机富媒体广告时代的来临；
Olympic direct promotion of traditional advertising volume and enhance the value of online media ads, rich media mobile ads to speed up the arrival of the era;
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