因此，开展房地产开发项目营销战略问题的研究具有十分重要的理论和实践意义。

So it is very important for the estate industry project marketing strategy not only for the theory but also for the practice.

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此时，拟定出应对新政策的营销战略对本人国的房地产企业来说尤为主要。

At this time, develop to deal with the new policy on our marketing strategy for the real estate enterprise is especially important.

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房地产全程营销，是营销理念贯穿于房地产开发、经营、销售、管理全过程的一种企业战略。

The real estate marketing is an enterprise strategy in which the marketing idea is involved in the entire business process including real estate development and management.

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