随着买方市场的逐渐形成，消费者购房决策日趋理性，对房地产产品质量的要求也不断上升。
With the gradual formation of "buyer's market", the decision-making of consumer is more reasonable, the quality demanding is also more wider.
第四章房地产产品质量保障体系的运行机制本章在房地产产品质量保障体系的基础上，对实际运行机制展开讨论。
Chapter Four operation Of real estate product protection system Based on real estate product quality protection system, article talks about operation.
房地产市场经历了价格竞争、产品质量竞争、服务竞争等阶段后，下一阶段必然是品牌竞争。
Suffered with price competition, product's quality competition and the service competition, the real estate market undoubtedly would face with next phase's brand competition.
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