... 企业营销战略:案例,概念与应用Business Marketing Strategy 战略零售管理Strategic Retail Management 营销管理案例(第七版)Cases in Marketing Management ...
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这一战略体现了韩华公司从单一重工业走向零售和休闲管理业的多样化转变。
This strategy reflected Hanwha's diversification from heavy industry alone to consumer retailing and resorts management.
众所周知，战略的失败是不可挽回的，因此提升战略管理水平，是国内零售企业面临的最重要的课题。
It is well known that the failure of the strategy is irreversible, and therefore raise the level of strategic management, domestic retail enterprises is the most important issue.
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