在竞争战略的理念指导下,市场营销组合设计作品、沟通、定价、渠道等要素,并强调设计服务传递设施的规划与布局。
Under the principles of the competition strategy, marketing organizes design work, communication, list price and channel, and emphasizes the layout of design service facilities.
主要内容包括决定产业竞争的要素、影响市场进入的要素、以及公司的成本领先战略、差异化战略、和聚焦化战略。
Including the industrial competitive factors, the factors of market entry, the cost leadership strategy, the differentiation strategy, and the Focus strategy of NXT company.
营销渠道作为市场营销的四大基本要素之一,是连结生产者与最终用户之间的纽带,是企业营销战略建设中的重点。
As one of the four basic elements of marketing, marketing channels Link between producers and end-users, and is also the focus in strategic building.
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