从分析国际企业进入中国物流市场的动机及竞争态势出发,对跨国竞争条件下我国物流企业的战略应对,进行了理论上的阐述。
Based on analyzing the motive and the com-petition situation of multinational corporations, the paper describes in theory the strategy of China logistics corporations in multination competition.
第四部分,运用五力模型分析了通软公司所在行业的竞争态势,通过运用价值链理论和SWOT分析方法对浪潮通软公司进行分析,选择了SO战略;
The forth part analyzes the industry's competitive status and the situation of the company through the use of the 5s model and value chain theory and SWOT , and then chose the SO stratagem .
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