VisitNorway的页面上拥有超过100个粉丝，毫无疑问他们需要一些严肃的口碑传播营销，来平衡这个明信片应用所投入的技术开发成本。
The DMO’s page has just over 100 fans and will arguably need some serious word-of-mouth marketing to essentially justify the development of the web technology to run the postcard application.
营销预算紧缩的时候，正式依靠Web 2.0尝试更多低成本营销技术的好时候。
When budgets are tight is the best time to try new and less-costly techniques leveraging Web 2.0 technologies.
本文从技术基础、整合顾客等方面讨论了如何构建“一对一”营销，以及如何将差异化和低成本融入其中。
From technological foundation and integration of clientele perspectives, this paper discusses how to build one-to-one marketing and integrate differentiation and low cost in it.
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