最常见的是成本加定价方法,即按商品单位成本加上一定比例的毛利,定出零售价。商品不同,加成比例也不同。美国一般百货商场地零售价的加成比例为:烟草类约20%,照相机约28%,服装约41%,女帽约50%。这种计算方法很简便,但忽视了竞争与需求的反弹影响。
... 成本导向定价(cost-driven pricing) 需求导向定价(demand-driven pricing) 竞争导向定价(competition-driven pricing) ...
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常用的比赛门票定价方法有很多种,如成本导向定价法、市场需求导向定价法和市场竞争导向定价法等。
Common football ticket pricing have many ways, such as cost-oriented pricing, market demand-oriented pricing and competition-oriented pricing of law and so on.
在成本差额定价和消费者导向定价以外,还有很多的定价方法。
There are many other methods of pricing besides cost-plus and consumer-based pricing.
同时,采取竞争导向定价法和顾客差异定价法,为顾客降低货币成本、时间成本精力成本和体力成本,最终给顾客提供最大化的让渡价值。
Meanwhile, we try to reduce the customer's currency cost, time cost, energy cost and physics cost. Ultimately, it will offer the maximized delivered value to the customers.
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