大卫·厄温，英国著名财经记者，编写了《成功创建企业》（building your business）、《员工聘用与管理》（managing and employing people）、《非财务经理的财务计划》（financial planning for non-financial ma...
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也许创建一个不可思议的懒惰并成功的企业最重要的方面是有意识地决定要对什么说不。
Perhaps the most important aspect of building an incredibly lazy and successful business is consciously deciding what you will say No to.
很多成功的企业都是靠做一些其创建者需要的东西而起家的，这也是同样的道理。
That's why so many successful startups make something the founders needed.
营销人士可以十分老到地分析如何创建成功品牌以满足客户需求，但这些营销策略大多是老调重弹——其他企业均已采用过。
And while marketers have been proficient in analyzing how to create successful brands and satisfy customers, most of their strategies mirror those that other businesses have already implemented.
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