感性诉求(perceptual appealing)是广告诉求之一。根据消费者的兴趣、嗜好、性格、习惯等心理特点,运用特定的情感诉求方式向消费者传递广告信息,使消费者对广告的商品或企业产生特有的情感,从而诱发其购买行为的广告形式。分为愉悦诉求和恐怖诉求两种。
...l appeals(理性诉求):4 features in an ad 基础性性质: 功能性导向: 机械论导向: 逻辑性思维: Emotional appeals(感性诉求):arousing special affection or emotional reaction so as to create psychological nearliness ..
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...伸 感性诉求 [gap=1301] Consciousness, Subconscious, Under threshold technology, Consciousness extends, Perceptual demand ...
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emotional appeals 情感诉求 ; 感性诉求 ; 感情诉求 ; 情绪性诉求 Emotional Quotient 情绪商数 ; 情绪智商 ; 情商 ; 的情商
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... 理性诉求 emotional appeals 感性诉求 rational appeals 目标受众 target audience ...
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从品牌角度看,我感觉小米过于注重功能性诉求的表达,缺乏情感性诉求和自我表现性诉求的表达。
From the brand perspective, I feel too much emphasis on the functional demands of millet expression, lack of emotional appeal and self-expression in pursuit of the expression.
意指一些特定状况,在那些情况下客观事实对公众意见的影响没有感性诉求产生的影响大;或者表示与这些状况相关。
Relating gto or denoting circumstances in which objective facts are less influential in shaping public opinion than appeals to emotion and personal belief.
如何激发广告创意中的感性诉求呢?文章从感性诉求广告的形成原因、遵循原则、创意思维、设计过程等进行了一些理论方面的探讨。
How to stimulate the emotional appeals of advertisement creation? This article explores the formed causes, followed principles, creative and the design process in theory.
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